Make Your Game Easy To Buy:
Lessons from Garage Inc. and KULA BLOX
January 30, 2012
Written by Wojtek Kawczynski
To date, we’ve released two original iOS games: Garage Inc. in January 2011 and KULA BLOX in September 2011. Based on player reviews, KULA BLOX is the superior title. However, Garage Inc performed better in the months immediately following launch. While underperformance of a good title on the app store is not particularly new or interesting in and of itself, I believe that many of the issues that contributed to the lesser performance of KULA BLOX were self-inflicted. We inadvertently made the game difficult for people to buy. This is a summary of our analysis, which we were mindful of during the design of our latest game Ants at a Picnic, and which I’m hoping will prevent others from making similar mistakes.
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